Bispol 2024 advertising campaign

Aiming to further strengthen the company's image and promote its products, Bispol launched an integrated advertising campaign. This year's autumn activities include two key elements - television advertising and billboard advertising.

Television advertising   
In October we launch our campaign on television. We focus on this form of communication because it allows us to reach a wide audience. The advertising spot in the form of a sponsor billboard will be broadcast on the most important television channels in Poland, between popular programs. The broadcast frequency has been planned to attract viewers' attention. The  advertising message focuses on promoting our brands of gravelight refills. The aim of the campaign is not only to increase the recognition of these products, but also to strengthen the trust that we have been building among our customers for years.

Large-format advertising 
Large-format advertising is still the most popular form of outdoor advertising, which attracts attention and leaves a message in the minds of recipients. Our billboard campaign started in September and covered the largest cities in Poland. By choosing strategic locations such as intersections of main streets and cemeteries, we can reach a wide audience by presenting products in an attractive and modern way. Our billboards promote Bispol gravelight refills, emphasizing their quality and strengthening the company's image as a leader in its industry.

The billboard and television campaign are part of a coherent marketing strategy aimed at increasing the recognition of Bispol and the brands of our products. Combining these two communication channels allows you to effectively build brand awareness among a wide group of recipients. We are convinced that our autumn campaign will bring positive results, both in the form of increased sales and strengthening relationships with customers. Thank you for your trust and we encourage you to follow campaign in the media.